Portfolio

GoPuff

A fast-growing delivery service that specialises in delivering everyday essentials within minutes. Known for their convenience & wide range of products, GoPuff has been rapidly expanding in major cities.

Driving Brand Engagement with Creative Campaigns

GoPuff worked with me to increase app engagement in London. I provided graphic design for outdoor displays and also supported a Black Friday campaign.

Comprehensive Design

OOH & Digital Content

Visual Branding

Mission / Solution

Create Visuals That Drive Engagement

GoPuff wanted to create visuals that would capture attention in London and boost app downloads. My task was to design graphics that fit their brand while standing out in the city.

Workflow

From Concept to Final Design

GoPuff’s campaign focused on a 10p fruit and vegetable sale to drive app downloads and sign-ups. I helped create the initial design concepts, refining them based on feedback. The final designs were used across OOH platforms and digital channels, ensuring the visuals were on-brand and attention-grabbing.

Creative Support

Design Assets for Multi-Channel Impact

I created a set of design assets for both OOH and digital platforms, including billboards, bus ads, and digital banners for the app and website. Each design aimed to maintain brand consistency and capture attention across all channels.

Brand Consistency

Maintaining Brand Consistency

I ensured all designs maintained GoPuff’s brand guidelines across both OOH and digital platforms. Each visual was crafted to align with their brand identity while also capturing attention in busy, high-traffic environments.

Black Friday Campaign

Driving PR with a Creative Stunt

For GoPuff’s Black Friday 1p apple offer, I designed graphics for moving vans around the city. The campaign attracted attention from online publications, boosting GoPuff’s visibility and public interest.