Nurturance

Building a Compassionate Brand Identity

As Nurturance begins its journey as a new counselling service, I’ve worked closely with the founder to develop a brand that reflects their mission.

Graphic Design

Branding

Website Development

Mission / Solution

Defining Nurturance’s Mission

From the outset, I engaged in early conversations with Sarah, to understand her mission and vision. Through these discussions, we identified the core values she wanted the brand to represent: compassion, trust, and support. This foundation helped guide the creation of a brand identity that truly aligns with her goals for the counselling service.

Website Build

Developing a Visual Identity

With Sarah’s vision in mind, I created a visual identity that reflects the supportive nature of Nurturance. This included designing a logo, choosing a calming colour palette, and selecting typography that conveys trust and professionalism, ensuring the brand resonates with clients seeking mental health support.

Creative Support

Developing Branded Marketing Materials

Sarah wanted to move quickly to get Nurturance up and running, so I helped create business cards and marketing materials that aligned with the brand’s identity. These designs ensured a professional and approachable look, giving Sarah the tools she needed to promote her counselling service effectively to potential clients.

Graphic Design

Creating an Online Presence

With the branding in place, I’ve begun developing Nurturance’s website. We wanted to move away from the typical mental health clinic feel, creating a more approachable and unique platform. The website will allow for potential clients to easily learn about services and connect with Sarah, while reflecting a supportive nature.

Brand Development

Preparing for Launch and Future Growth

As Nurturance nears its official launch, the branding, marketing materials, and website are coming together to build a strong foundation for growth. By establishing a clear brand identity and an approachable online presence, Sarah is well-positioned to attract new clients and grow her counselling practice in the months to come.